Lori Meyers

DIGITAL ASSET MANAGEMENT
(April 2026 - present) contract

Zillion Technologies for Navy Federal Credit Union​​​

• Contract Digital Asset Management for Navy Federal Credit Union focused on managing the lifecycle of marketing assets, maintaining metadata, taxonomy structures, and permission controls to ensure assets are accessible, searchable, and aligned with brand standards and usage rights.

• Partnering cross-functionally to support business needs through DAM guidance, training, onboarding, and user support.

• Conducting asset audits, implementing workflow improvements, and supporting asset retirement and replacement strategies to improve operational efficiency and governance.

• Supporting an enterprise-wide DAM migration initiative focused on scalability, cross-functional collaboration, and long-term asset governance.

 

DIGITAL ASSET MANAGER
(April 2026 - present) freelance

Orveon​​​

• Leading DAM governance for global beauty brands: bareMinerals, Laura Mercier, Buxom.

• Architect long-term Acquia DAM strategy, aligning asset usage with the broader marketing technology stack, managing integrations, and defining future roadmap initiatives to maximize technology ROI.

• Maintaining the robust enterprise governance structures, including metadata management, intuitive asset organization, filename standardization, and comprehensive usage rights/expiration tracking.

• Completing end-to-end workflow designs and cross-functional processes within Asana to streamline asset uploads, resolve conflicting inputs, and optimize day-to-day administrative operations.

• Leading cross-functional onboarding and continuous training initiatives to accelerate system adoption across new teams, while providing strategic direction to external library resources and managing user portals.

 

DIGITAL ASSET MANAGER
(November 2021 - September 2024)

John Snow, Inc.​​​

• Organized and optimized digital assets to streamline workflows, boost productivity, and support informed decision-making.

• Designed and implemented data governance policies aligned with federal standards and enterprise-wide protocols to safeguard PHI, PII, and ensure regulatory compliance.

• Developed and optimized taxonomies, ontologies, and metadata standards to improve asset findability, accuracy, and governance across teams.

• Established standards and delivered presentations, product demonstrations, interactive workshops, and held office hours to promote consistency, enhance collaboration, and accelerate adoption of strategic initiatives.

• Directed enterprise content management strategy to ensure asset accessibility, long-term digital preservation, and operational efficiency.

• Developed enterprise metadata taxonomy and standards to enhance asset retention, optimize search functionality, and ensure consistent information governance across the organization.​

​

DIGITAL ASSET PROJECT MANAGER
(July 2022 - July 2023) freelance

Crown Laboratories / StriVectin​​

• Designed, executed and managed enterprise DAM infrastructure, including rights management, technology support and permissions.

• Collaborated with project managers to develop standard metadata for taxonomy.

• Created and maintained workflows and best practices for asset ingestion and upkeep.

• Provided analysis and metrics for licensing and usage.

​​

MANAGER, DIGITAL ASSETS
(January 2020 - December 2021)

Monumental Sports & Entertainment 

• Developed and sustained DAM infrastructure across 12 company properties, enhancing digital workflow efficiency and asset management consistency. 

• Established user groups and optimized workflows to streamline asset ingestion with precise metadata tagging.

• ​Established and refined KPIs and health checks — including asset audits and usage reports — to monitor DAM performance and drive continuous improvements in data quality and accessibility.

• Spearheaded integration of project management systems, including Wrike, driving a 25% reduction in project turnaround time.

​

DIGITAL ASSET MANAGEMENT PLANNING CONSULTANT
(October 2015 - December 2018)

American Cancer Society 

• Led strategy development and implementation of DAM systems, ensuring accurate metadata tagging and rights management.

• Facilitated RFP processes to determine optimal DAM vendor, leading to a successful vendor transition.

• Developed reporting frameworks for monthly, quarterly, and ad-hoc ROI tracking.